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Pride: The Secret to Success featured as an answer (and a question) on Jeopardy!

Jess interviewed about Take Pride by Talks at Google

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Healthy self-worth, or self-obsessed? There’s a key difference you should know about, says Jessica Tracy, PhD, the author of Take Pride: Why the Deadliest Sin Holds the Secret to Human Success.

Read the full article in O Magazine  >>

Nobody likes a bully. And yet, as exemplified by the recent US presidential election, bullies tend to accrue power.

Donald Trump got to the White House by angrily and aggressively attacking everyone who dared challenge him. He resorted to childish name-calling (“Little Marco,” “Crooked Hillary”), insulting women’s appearances, and mocking the disabled. Social and evolutionary psychology can help us understand why voters rewarded him for it…

Read full article by Jessica Tracy in Quartz

Jess interviewed about Take Pride and Trump’s hubris on Innovation Hub at NPR.

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Lust. Envy. Greed. Sloth. Anger. Gluttony. Those six deadly sins aren’t going to get you anywhere good—but the seventh just might. Pride is the sin you need to succeed, says Jessica Tracy in her new book Take Pride: Why the Deadliest Sin Holds the Secret to Human Success.

“There’s a misconception that pride is bad and should be avoided,” says the psych prof from University of British Columbia. “But it’s actually what motivates us and we wouldn’t be pushed to achieve without it.”…

Read article in Flare Magazine »

Jess interviewed about Take Pride on Global News Morning Weekend

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Jess interviewed about Take Pride on by Knowledge@Wharton, at the University of Pennsylvania

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It’s true that “hubristic pride” – when you feel pleased in your own abilities – can be

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harmful and indicative of an inflated ego. But “authentic pride,” which is the satisfaction and pleasure we take from the positi

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ve outcomes of our hard work and dedication, is an important, rewarding e

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motion that encourages persistence. And for creatives going through a tough patch, feeling a lack of pride can be a useful indicator that you’re taking the wrong approach. In extreme cases, it might mean it’s time for you to change strategies, or even to take a new direction entirely…

Read article in 99U »

Jess interviewed about Take Pride and Trump’s hubris on Tapestry, at CBC radio.

Click here to listen »

 

For American voters and the rest of the world, the final weeks of the U.S presidential election campaign have become a spectacle to behold – or perhaps to turn away from.

For Jessica Tracy, a professor of psychology at the University of British Columbia, it’s a research opportunity like no other…

Read article in the Globe and Mail »

Jess interviewed about Take Pride on Think, at KERA public radio international.

Click here to listen »

If we in the West consider ourselves highly evolved, why do we take so many blowhard politicians seriously, even when they’re spouting blatant untruths? In her search to uncover the evolutionary lineage—and potential social benefits—of pride, Tracy cites a study that shows five-year-olds will believe people who show self-belief and certainty, even when they’ve been proven wrong. Adults, when partially distracted, are just as gullible.

At a basic level, it seems, all of us are hard-wired to pay attention to people who display pride…

Read article in Macleans »

Jess interviewed about Take Pride on New Day Northwest, King 5 TV

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